Marketing’s role in emerging strongly from a crisis
by Andy Green. Marketing has a key role to play in helping the organisation emerge strong from a crisis, but it must be decisive, single-minded and aligned to business…
Next tranche of Agile consultants trained
In March, TCF trained another 10 senior consultants in Agile in their London offices. We use the Scaled Agile Framework (SAFe) methodology’s two day intensive course to ensure our consultants…
TCF win big clients in 2019
TCF have won new projects at Unilever, Diageo and WorldPay in the first quarter of 2019. “It’s been an amazing start to the year”, says Nick Broomfield, Director of TCF. …
TCF acquired by Dentsu Aegis Network
Dentsu Aegis Network has announced the acquisition of The Customer Framework (TCF), a marketing transformation consultancy based in London, for an undisclosed sum. TCF will join Dentsu’s global clients team…
The Customer Framework is now part of the Dentsu Aegis Group
We’re delighted to announce that TCF have just become part of the 4th biggest Marketing services group in the world, the Dentsu Aegis Network (DAN)! We’ll be part of the…
Customer Horizons Event
The Customer Framework hosted the latest Customer Horizons event in in January in London, where ‘relevance and personalisation’ was examined in detail for one leading sector, Media and Publishing. Areas…
The changing role of Cookies
A dark art? In the world of relevant, personalised, data-driven marketing, cookies play a critical role in serving the right content to the right consumer, at the right time, in…
Recent public presentations
On 10th November, Nick Broomfield, TCF Director, spoke at the Adobe client conference in Amsterdam about Precision Marketing in Consumer markets. On 20 October, Peter Kirk, Senior Consultant and Head…
The Customer Framework (TCF) moves to larger offices in the heart of London
Welcome to The Customer Framework’s new offices! As a result of their continued growth, The Customer Framework has moved to bigger London offices situated in Mayfair, just off Oxford St. …