Release date 12 May 2016: “The Customer Framework (TCF), the leading data-driven marketing consultancy, is delighted to announce a strategic partnership with DataIQ , the award winning community of data professionals. Both companies are committed to helping organisations use data to drive business performance. DataIQ inspires, connects and engages with its community providing essential insight, analysis and know-how through digital channels and events. TCF works with large organisations across the world helping them profit through transforming how their business operates in a ‘connected’ world.
A key benefit of the partnership to TCF’s global customer base and Data IQ’s extensive community is the integration of TCF’s unique Schema™ benchmarking data across all aspects of customer experience with DataIQ’s extensive insight and analysis. The partnership will present a powerful, expert proposition to any organisation wanting to get more from data.
Neil Woodcock, CEO of TCF says “The innovative use of consumer and customer data is at the heart of effective and efficient engagement in our super-connected world. To work very closely with the people at the epicentre of the data-driven industry, who monitor and influence the very best in data practice, will be nothing but beneficial to our clients and consultants”. Adrian Gregory, CEO of DataIQ says “this is the first in a number of planned partnerships with organisations that can provide unique insight and analysis to our demanding, data-driven community. The Customer Framework also helps strengthen our relationships with major data-driven organisations operating on a global scale ”.
About The Customer Framework
The Customer Framework (TCF) specialises in helping large organisations deliver profitable business growth by transforming data-driven marketing to take advantage of an ‘always-on’, super-connected world. As a technology and agency agnostic consultancy, TCF’s transformational expertise, roadmaps and delivery services are the key to our clients unlocking profitable growth across the customer lifecycle, from data-driven media to the design and delivery of a consistent and personalised customer experience.
Data used intelligently is transforming business performance and the world in which we live. DataIQ is the foremost community of professionals from FTSE 100, large, & mid-market organisations who work with data and are committed to data-driven strategies to deliver business success.
Our purpose is to inspire, connect and engage our fast growing community. We do this by providing essential insight, analysis and know-how from proprietary research, and success stories and expert comment from acknowledged data leaders. Our unique content is made easily available through digital channels and high quality events, which also connect and encourage peer to peer engagement amongst our community.
Importantly, DataIQ provides the bridge for vendors, agencies and service providers to reach and influence this unique and increasingly important community. DataIQ is actively committed to championing the value of data-driven business and best practice through focusing on the success stories of data-driven professionals. We actively support leading trade bodies and government organisations.
DataIQ’s value to our community has been recognised with our inclusion in the latest City AM Leap 100 2016 list of the most exciting, fastest growing companies, which reflects the excitement and interest in data-driven business today.