SCHEMA Organisational Design

Much of TCF’s work is in helping large organisations redesign their Marketing function to be fit for purpose in a data-driven, digital, customer-centric world.  The robust, repeatable SCHEMA approach is particularly useful in allowing us to look at the way marketing works in multi-national marketing organisations, where there is often a centralised, or regionalised, group function as well as local marketing functions.  We have a benchmark research database of over 300 organisations and can use this to advise on best practice structures in b2b, b2c or integrated organisations.  We pride ourselves on delivering high performing teams, with clear accountability and responsibility, working in one structure.  The chart below is an example of our broad methodology, underpinned by SCHEMA, with an example ‘capacity analysis’ chart (global b2b organisation).