The Customer Framework helped BP develop my strategy and prioritise the key actions. The plan was powerful in its simplicity and its focus on both customers and business performance.
Jurgen Bloemers, Marketing & Card Director, Retail BP international
We have worked with TCF over the last 6 years to provide consultancy and subject matter expertise on our Digital and Precision Marketing Transformation program.
TCF act as trusted advisers and I would highly recommend TCF to clients seeking an agile and effective consultancy with a proven way of working and framework that delivers real and actionable outcomes.
Global Director Digital Marketing and Technology, Major soft drinks supplier
TCF’s input and work on the initial business requirements for our digital stack enhancements, process design and in shaping the policy shifts necessary, was invaluable. We would not be where we are today without the clarity of vision TCF provided us in these areas.
Global Head of Data and Precision Marketing, Premium alcohol beverages company
GM in the Middle-East has been working with TCF for over 5 years now. They have been involved in a wide range of work under the heading of Customer Management. The quality of their work is consistently excellent and they can always be relied upon to challenge the status quo and to sometimes push us outside of our comfort zone which we welcome. Their knowledge of best practices from many industries and many markets helps to bring their recommendations alive and give us confidence that recommendations are robust.
Shereen Harris, Head of Customer Experience
GM Middle East
The tools and methodologies provided have been fundamental in enabling us to create our Customer Centric Blueprint (YelloPrint). The robustness of your approach, the leading edge thinking and the contributions & insights from your team has created a fantastic framework and level of alignment around customer centricity that wasn’t previously evident in our business. We are confident that executing against our YelloPrint will lead to real competitive advantage, greater efficiencies and improved profitability.
Serame Taukobong, CMO
MTN South Africa
TCF have been committed and dedicated partners and provided essential expertise to ensure our business is now well on the path to best practice with Data-driven Precision Marketing.
I would not hesitate in recommending TCF to any client looking for a trusted partner to drive their Digital Transformation journey.
Global Head of Connections, Digital & Media Global Marketing & Commerce, Large Consumer Packaged Goods client
Working with TCF on this project was very rewarding for my organisation and for me personally. They are very professional, very innovative and provided practical, workable solutions. I would recommend them.
Senior manager, Retailer, Europe