Our Clients


Heineken International is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2015, Heineken owns over 165 breweries in more than 70 countries and employs approximately 76,000 people

Sector: Consumer Packaged Goods

Scope of engagement: Global

Activity: ‘Digital transformation across global markets; SCHEMA® toolset used to define prioritised Precision Marketing roadmap and key enablers. Capability build across Data, IT architecture, People and Processes’

Bayer CropScience has products in crop protection (i.e. pesticides), nonagricultural pest control, seeds and plant biotechnology. In addition to conventional agrochemical business, it is involved in genetic engineering of food

Sector: Healthcare B2B

Scope of engagement: UK

Activity: B2B customer management strategy; SCHEMA® used to define CRM requirement. Capability build across Data, IT, Org design, People and culture and Processes.


A2Dominion is a residential property group with 45,000 homes across London and the South East. The Group offers high-quality sustainable homes for sale and shared ownership, available through its FABRICA by A2Dominion brand. It also provides affordable, private and social rented homes

Sector: Property services

Scope of engagement: UK

Activity: Research, segmentation, journey mapping, customer service strategy design


A subsidiary of the National Australia Bank Group of companies, helps people, farmers and businesses with their finances. They also operate in Singapore as Bank of New Zealand.

Sector: Banking

Scope of engagement: New Zealand

Activity: Deployment by our Australian Partner of a Full SCHEMA Toolset engagement and subsequent on-going, strategic support implementing the recommendations.


BAT is the world’s second largest quoted tobacco group by global market share, with over 200 brands sold in more than 180 markets. Founded in 1902 they have sustained a significant global presence for over 100 years.

Sector: Consumer Products

Scope of engagement: Global

Activity: Global digital platform functional requirements specification.


Centrica is a top 30 FTSE100 company with growing energy businesses in the UK, North America and Europe. It secures and supplies gas and electricity for millions of homes and businesses and offer a distinctive range of home energy solutions and low-carbon products and services.

Sector: Utilities

Scope of engagement: UK

Activity: Full SCHEMA assessment. In addition, developed financial valuation and reporting of consumer data quality and a consumer information strategy. Evaluated data quality impact on major systems investment.


The epitome of exclusivity, luxury, elegance, style, extraordinary design, and a great passion for automobiles. Owned by Volkswagen AG and manufacturer of the super-sportscar Veyron.

Sector: Consumer Products

Scope of engagement: Global

Activity: Design and implementation of a specialist ownership experience management system for the high-luxury motoring market.


Christie’s, the world’s leading art business has 57 offices in 32 countries and offers fine art auctions through 10 salerooms globally.

Sector: Luxury Goods

Scope of engagement: Global

Activity: CRM development, business case development and organisational change.


CityWest Homes is a three star excellent housing organisation managing Westminster City Council’s 22,000 homes, committed to providing good quality homes, safe neighbourhoods and excellent housing services for all.

Sector: Public

Scope of engagement: UK

Activity: Developing a qualitative and quantitative view on what drives tenant satisfaction AND advocacy and to provide a practical report for several London Housing Associations on how to improve.


The world’s leading premium drinks business, with an outstanding collection of beverage alcohol brands across spirits,wine and beer categories. A global company, employing over 22,000 people in 80 countries and trading in over 180 markets around the world.

Sector: Consumer Products

Scope of engagement: Global

Activity: Functional specification of a global digital platform. Specification of e-commerce requirements and outline business case. Review of brand manager perceptions of role of digital and relationship marketing across most Diageo brands. Internal communications management. Outline specification of Centre of Excellence.

Islamic banking and finance is now one of the world’s fastest-growing economic sectors that comprise more than 400 institutions with assets under management in excess of US$ 1 trillion (US$1,000 billion). Since its formation in 1975, Dubai Islamic Bank has established itself as the undisputed leader in its field, setting the standards for others to follow as the trend towards Islamic banking gathers momentum in the global arena.

Sector: Banking

Scope of engagement: UAE

Activity: Deployment of a Full SCHEMA Toolset engagement including value modelling and business case.


One of the world’s largest automakers, employing 235,000 people in every major region of the world and doing business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles

Sector: Automotive

Scope of engagement: Global

Activity: Strategic, analytical and planning support across many elements of the newly extended Customer Management team in the Middle-East region.


Employing over 96,500 people in over 100 countries, GSK has a share of around 5% of the world’s pharmaceutical market. Many of their brands are household names: alli, Ribena, Horlicks, Lucozade, Aquafresh, Sensodyne, Panadol and Tums.

Sector: Consumer Healthcare

Scope of engagement: Global

Activity: Working with our partner, The Institute of Direct and Digital Marketing, to help train GSK’s Consumer Healthcare marketers across the world.


Founded in 1987, The Institute of Direct and Digital Marketing is Europe’s leading body for the professional development of direct, data and digital marketing. They have trained over 58,000 marketers on their courses across 28 countries, tutored over 9,000 through their professional qualifications. The IDM is an educational trust and registered charity.

Sector: Training & Coaching

Scope of engagement: Europe

Activity: Helping the IDM train people from organisations from the UK, Europe and across the world on generic training courses (e.g. Customer Management for Profit), specialist lectures (e.g. Social CRM) and working with joint clients such as GSK and Bayer.


Kraft is the world’s second largest food company, operating in over 170 countries making some of the best known brands around the globe including Cadbury, Philadelphia and Oreo. More than 80 percent of their revenues come from products that hold the No. 1 share position in their respective categories.

Sector: Consumer Products

Scope of engagement: Regional

Activity: Developing a Centre of Excellence for the Europe Regional Marketing team including an audit of current digital assets.


Lloyds Banking Group is the largest retail bank in the UK with one in three people banking with them. Lloyds TSB and Halifax are their main brands in England and Wales and Bank of Scotland is the main brand in Scotland.

Sector: Banking

Scope of engagement: Global

Activity: SCHEMA global benchmarking of data driven 1 to 1 customer management reviewing companies with large customer databases. In addition, research into customer management challenges faced by world class organisations 2011-2015.


The UK experts in designing, developing and managing reward schemes. Operators of the global BA Miles programme and the UK-based Airmiles.

Sector: Loyalty

Scope of engagement: UK

Activity: Full SCHEMA assessment and benchmarking.

A leading multinational telecommunications provider, with its core operations in 21 countries in Africa and the Middle East. Launched in 1994, MTN Group now has more than 90.7 million subscribers.

Sector: Telecommunications

Scope of engagement: Africa & Middle East

Activity: Embedding of our assessment and planning tools in multiple MTN businesses across Africa/Middle-East by our South African partner.


A bank holding company that operates as one of the four largest banking groups in South Africa through its principal banking subsidiaries, Nedbank Limited & Imperial Bank Limited, in which Nedbank has a 50,1% interest. The company’s ordinary shares are listed on the JSE Limited.

Sector: Banking

Scope of engagement: South Africa

Activity: Provision of detailed Customer Management assessments and strategy development since 2006 by our South African partner.


Provides more office products and services to more customers in more countries than any other company. It sells through 1,593 worldwide retail stores, a dedicated sales force, top-rated catalogues and a $4.3 billion e-commerce operation. With annual sales of approximately $14.5 billion, and employing about 42,000 associates around the world, the Company is listed on the New York Stock Exchange and is included in the S&P 500 Index

Sector: Retail

Scope of engagement: Pan European

Activity: Worked with the Viking and Office Depot brands in the UK and Europe using SCHEMA tools to benchmark and develop ROI scenarios for a major improvement in profitability. Developed value propositions and business cases to justify investment.


The second largest telecommunications company in Australia, a wholly owned subsidiary of Singapore Telecommunications (ASX: SGT). The company primarily trades under the Optus brand, while maintaining several wholly owned subsidiary brands, such as Virgin Mobile Australia and Boost Mobile in the mobile telephony market, Uecomm in the network services market and Alphawest in the ICT services sector.

Sector: Telecommunications

Scope of engagement: Australasia

Activity: Deployment by our Australian Partner of a Full SCHEMA Toolset engagement.


The world’s largest research based pharmaceutical company discovers, develops & manufactures medicines for people and animals. Headquartered in New York and listed on the New York (PFE), London (PFZ), Euronext & Swiss Stock Exchanges.

Sector: Pharmaceuticals

Scope of engagement: Europe & Canada

Activity: Developed a customer vision and strategy for multiple markets in Europe and Canada using SCHEMA tools to understand and compare current capability across markets.


A family of 13 highly individual luxury hotels and resorts across Europe, with four new properties due to open within the next three years.

Sector: Travel & Tourism

Scope of engagement: Europe

Activity: Development and on-going support of a long-term, interim CRM system and feed processes from existing reservation and web systems.


twofour54 is a regional centre of excellence for the development of Arabic media and entertainment content based in Abu Dhabi, United Arab Emirates. Their name reflects the geographic co-ordinates of the host city – 24°north by 54°east.

Sector: Media

Scope of engagement: UAE

Activity: Development of a data integration strategy and interim system for a Customer Single-View capability in conjunction with our Dubai Partner.


With 2011 sales of more than $13 billion the Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles and veggie foods. Manufacturing in 18 countries and selling products in more than 180 countries, Kellogg has historically been a leader in industry, innovation and marketing with a commitment to great-tasting, nutritious products that meet the most rigorous quality standards.

Sector: Consumer Goods

Scope of engagement: Europe

Activity: Developing a strategy for data-driven precision marketing.