Who We Are?

The Customer Framework (TCF) is a consultancy with a brilliant reputation with clients. It helps large, complex organisations identify and build the strategy, roadmap, organisation and capabilities required to deliver data-driven customer engagement at scale, profitably.  Our agile methodology is designed to provide exceptional clarity about priorities and deliver the earliest possible commercial benefit for our clients.  Our organisational design methodology results in high performing teams which hit the ground running from day 1. TCF are a management consultancy firm within the Dentsu Aegis Network.


TCF’s London Offices;  Regents Place, 20 Triton St, London, NW1 3BF

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The tools and methodologies provided have been fundamental in enabling us to create our Customer Centric Blueprint (YelloPrint). The robustness of your approach, the leading edge thinking and the contributions & insights from your team has created a fantastic framework and level of alignment around customer centricity that wasn’t previously evident in our business. We are confident that executing against our YelloPrint will lead to real competitive advantage, greater efficiencies and improved profitability.

Serame Taukobong, CMO

MTN South Africa