Who We Are?

The Customer Framework (TCF) is a consultancy with a brilliant reputation with clients which helps large, complex organisations identify and build the strategy, roadmap and capabilities required to deliver customer engagement at scale, profitably.


TCF London offices

The tools and methodologies provided have been fundamental in enabling us to create our Customer Centric Blueprint (YelloPrint). The robustness of your approach, the leading edge thinking and the contributions & insights from your team has created a fantastic framework and level of alignment around customer centricity that wasn’t previously evident in our business. We are confident that executing against our YelloPrint will lead to real competitive advantage, greater efficiencies and improved profitability.

Serame Taukobong, CMO

MTN South Africa