The Customer Framework is now part of the Dentsu Aegis Group

TCF joins Dentsu Aegis Network

We’re delighted to announce that TCF have just become part of the 4th biggest Marketing services group in the world, the Dentsu Aegis Network (DAN)! We’ll be part of the DAN Global Clients team, working with their biggest 80 clients.  We are fiercely protective of our independence and we will remain as an independent brand within the Dentsu Aegis network which will allow us to continue to provide impartial advice to clients. Becoming part of Dentsu’s global network will also allow us to scale our IP and methodology (SCHEMA®) significantly and to develop the most extensive set of global benchmarks and best practices anywhere in the world.  

Finally, for joint DAN/TCF clients, we will be able to link our consulting advice with DAN’s practical services and solutions (e.g. from Merkle, Carat, iProspect).  In this way we will be able to ensure our clients achieve a more rapid transformation and a quicker ROI s they take advantage of the data driven, digital economy.