TCF acquired by Dentsu Aegis Network

From left to right; Nick Broomfield, Neil Woodcock and Andy Green

Dentsu Aegis Network has announced the acquisition of The Customer Framework (TCF), a marketing transformation consultancy based in London, for an undisclosed sum.

TCF will join Dentsu’s global clients team and will be referred to as ‘TCF – part of …

The Customer Framework is now part of the Dentsu Aegis Group

TCF joins Dentsu Aegis Network

TCF joins Dentsu Aegis Network

We’re delighted to announce that TCF have just become part of the 4th biggest Marketing services group in the world, the Dentsu Aegis Network (DAN)! We’ll be part of the DAN Global Clients team, working with their biggest 80 clients.  …

Customer Horizons Event

The Customer Framework hosted the latest Customer Horizons event in in January in London, where ‘relevance and personalisation’ was examined in detail for one leading sector, Media and Publishing.  Areas covered were: What do customers and consumers expect, what are …

The changing role of Cookies

The changing role of CookiesA dark art?

In the world of relevant, personalised, data-driven marketing, cookies play a critical role in serving the right content to the right consumer, at the right time, in the right context.   But as SCHEMA® benchmarking shows, often …

Recent public presentations

On 10th November, Nick Broomfield, TCF Director, spoke at the Adobe client conference in Amsterdam about Precision Marketing in Consumer markets.

On 20 October, Peter Kirk, Senior Consultant and Head of Media practice, spoke at the Data IQ Summit

Podcast: Data and Technology in Customer Management 2016-2020

dataReview2Thanks to those of you who attended the Clustre* breakfast session on 30 November.  For those who didn’t make it, Neil Woodcock and Andy Green discussed headline findings from The Customer Framework’s major research programme entitled ‘Data and Technology in …

Managing your employee experience drives profit growth

Here at The Customer Framework we share a deep passion for helping organisations unlock growth and increase profitability by understanding and engaging their customers differently. Managing the employee experience is a critical success factor in achieving this goal.

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