Nick joined TCF in 2010 as a Director and Partner having spent 8 years at drinks giant Diageo where he headed the Global Digital Marketing Team. Nick was responsible for successfully integrating interactive channels to become an indispensible element of the overall brand plans and is credited with introducing and embedding a focus on consumer engagement that led to a step-change in the marketing of brands including Johnnie Walker, Guinness, Captain Morgan, Baileys and Smirnoff. Nick also led the Interactive and eRM capability build agenda, personally training over 300 marketers across 12 countries.
Prior to Diageo, Nick worked agency-side at 'Direct Agency of the Decade'*, Rapier, where as Account Director he led and delivered award winning CRM and Digital work on clients including The AA, HSBC and NTL. Before this, Nick experienced the dot com boom at Internet portal and search engine Excite, where, as Senior European Marketing Manager, he successfully grew the website into a top 3 portal alongside Yahoo and MSN. Nick began his career at BT, where he served as Group Media Manager and also as Senior Strategic Marketing Manager, a role where he was lead strategist on the team that launched Broadband in the UK.
Nick is passionate about helping brands engage and build profitable relationships with consumers across multiple channels and he is particularly interested in how the growth of social channels is helping reinvigorate the focus and role of CRM for brand marketing. At TCF Nick leads our relationship with The Coca Cola Company where, as a consultant to the Global Interactive Marketing Team, he advises brands on Consumer Engagement, Loyalty / CRM Strategy and Data Driven Marketing.
An active member of the Digital and CRM community, Nick has sat on numerous industry Boards and currently sits on the IDM Digital Advisory Council. He holds a First class honours degree in Business and Marketing from Cardiff University and the CIM Diploma in Marketing.
* Campaign Magazine 'Review of the Decade', December 2009
nick.broomfield@thecustomerframework.com
+44 75000 43970