Julian Measey was Global Relationship Marketing Director at Diageo PLC, before taking up the opportunity of Marketing Consultancy in March 2011. For over 26 years he has been at the cutting edge of Digital and Relationship Marketing strategy and capability across FMCG, Retail, Travel and Financial Services.
Julian joined Diageo GB in 2000 and set up the Marketing Development Team responsible for driving best practise across new marketing channels including RM, Digital and Experiential marketing, leading to award winning campaigns for Guinness, Gordon's and Bells. He then took up a new role to spearhead RM strategy globally, driving the creation of new programmes in over 30 markets focussed on Johnnie Walker, Malts and Guinness. Julian returned to establish a new global team to drive Digital and RM thought leadership and capability across the business; this team created the blueprint that has driven digital and RM strategy at Diageo for the last five years. He was also responsible for design and implementation of Diageo's new digital marketing platform...a multi-million pound investment and change programme delivered on time and within budget.
Prior to Diageo Julian spent seven years with the UK's biggest high street fashion brands, leading Storecard marketing at BHS/Storehouse and the Arcadia Group; successes included significant sales uplifts for key customer promotions and the highly successful launch of the new Direct Sales catalogues. Before this he spent 4 years at Avis Rent a Car UK and was responsible for the launch of the Avis Preferred service; 2.5 years with Trusthouse Forte Hotels, responsible for the World of Golf programme; and two years with American Express Europe, where he developed a new retention programme for Green personal cardholders.
Julian holds a BA Hons Degree in Archaeology and History from Southampton University and a postgraduate Diploma in Tourism Studies from the University of Surrey. He is also a member of the Marketing Society.
julian.measey@thecustomerframework.com
+44 7803 857047