Colin Longden

Colin Longden
Partner

Since 1982 Colin has specialised in designing and implementing customer management solutions with a recent emphasis on strategy and business case development. A combination of an IT background and database marketing experience enables him to develop innovative but pragmatic customer management solutions. Many clients, across many industries and relationship models (B2C, B2B and B2B2C), have benefited from his deep and broad understanding of the complex issues related to customer management.

For over 10 years, following a number of executive director level positions with database marketing providers, Colin has successfully operated CM Frameworks - a boutique customer management consultancy in Sydney, Australia. He has worked in the information technology, marketing and customer management industries for more than 35 years. Recent and current clients include: Westpac and BT, Commonwealth Bank, Suncorp, AMP, IBM, American Express, Mercedes Benz, Hyundai, Coles Myer, Energy Australia, Macquarie Bank, OPSM, RACQ, Telstra, Optus, Elders, MBF, Taronga Zoo.

info@cmframeworks.com
www.cmframeworks.com