TCF News

See Nick Broomfield's article 'The final countdown: Four tips to comply with the EU cookie law in time' on MyCustomer.

See Merlin Stone's article 'Will financial services customers who serve themselves do better than if they are served?' in the current issue of the Journal of Database Management & Customer Strategy Management.

See Andy Green's article 'Customer Journey Mapping and the Social Customer' at MyCustomer.com. 

What do we mean by 'socially mature' and how does your organisation compare to others in your sector? Find out by participating in our major primary research study.  It's anonymous and will take no more than 30 minutes to complete.

• Benefit from receiving a detailed, personalised research report about your social maturity. 

• See where you are positioned on the social maturity curve versus others

• Be able to articulate what 'Socially Enabled' means to companies at various stages of evolution;

• Learn how companies are combining social with traditional CM techniques in different sectors

• Understand the critical success factors identified by those organisations leading the field.

Register your interest here

Neil Woodcock will be speaking at the IDM B2B Conference in London (Commonwealth Club) on 24 May 2012

15.20: Plenary: Becoming a socially enabled business: the impact on the organisation
Neil Woodcock, Chief Executive Officer and Chairman, The Customer Framework

What does it mean for B2B companies to be socially enabled? How are working methods, targets, measures and culture changing? Does it vary by sector? Using The Customer Framework’s experience, coupled with 2012 research amongst blue chip organisations across the world, the session will explore the impact on organisations of becoming ‘socially enabled’.

Key learnings:

• Understanding the challenges, opportunities and pitfalls to avoid in becoming socially enabled
• Breaking down the business silos – looking at the challenges and discovering the benefits
• How to measure the impact of change on culture and structures within your organisation

Please email: events@theidm.com quoting 'BCON12CM' to receive a £50 discount.

Professor Merlin Stone will be speaking at the British Coatings Federation Annual Conference on 17th May

Consumer psychology as it impacts the printing ink industry.  With the arrival of digital media, what is the future role in society of the printed word?

More information and full conference program