Customer Value Estimator Module

The Customer Framework (TCF) SCHEMA Value Estimator module puts in place a top-line financial business case for achieving uplift in Customer Management capability.

It can be used in stand-alone mode or at the beginning of a SCHEMA engagement to estimate the potential value of the capability uplift; ensuring that there is a reasonable potential return for a programme. Alternatively, it can be deployed after the other modules to put a potential value to the achievement of the proposed vision capability, given the known current capability.

The approach is based on meaningful value drivers to the organisation (e.g. churn, dormancy, account balance, product holding etc.) and recognition of the differing values and segments of customers that will exist. This makes it relevant to those who need to agree the assumptions made and predicted uplifts. It also provides the best chance of ‘matching-back’ to figures that the finance community will recognise. Detailed guidance is provided by TCF to the client’s finance or business analysis teams on delivering the start-point figures, working closely with them to build their early engagement in the approach.

Alternatively we can carry out the analysis ourselves based on our own Customer Value Analysis Approach.  The modelling of potential uplifts is then based on a set of ‘start-point’ strategies that reflect commonly adopted approaches and mean a large number of potential strategy mixes can be tested quickly and easily. Our support team also provide access to the hundreds of precedents on the SCHEMA Knowledge Base that will validate the feasibility of achieving varying levels of uplift.