The Customer Framework (TCF) continues to actively seek to establish mutually profitable relationships with like-minded business advisors around the world. Our proposition has always focused heavily on putting our Tools and Approaches into the hands of Marketing and CRM Practitioners in agencies and consultancies.
We already have close relationships with a number of such organisations around the world, some of which have been in place for many years. The combination of local client / market knowledge and specialist skills with TCF's approach and support is often just what is needed in order to move client relationships to a whole different level and to open new doors at new clients. We have worked closely and successfully with organisations ranging from small consultancies to large systems companies or communications agencies.
Our licensing arrangements are flexible and matched to the level of support required. They provide licensees access to the intellectual property and sales process advice that underpins our tools. This sales collateral and network alone is often enough to win our licensees sales meetings that they would otherwise never have had, even before they start discussing individual tools or services with a client. When opportunities are identified to provide clients with specific components of our Toolset then a pay-per-use model either allows licensees’ own practitioners to deliver the solution to clients or to use our consultants to work with their team to take care of the whole delivery process.
In terms of Partnerships we strongly believe that these evolve rather than leaping into life because of an agreement. Our approach to Partnership is therefore typically based on working with organisations as licensees before committing to deeper relationships. When these Partnerships do develop they are meaningful in terms of commercial arrangements and designed to result in co-creation of new tools and intellectual property.