SCHEMA Consumer has been developed for Consumer Goods organisations recognising they have different needs from other sectors. The consumer version of Schema is designed for organisations that typically do not have access to individual consumer data or a record of individual transactions. As with SCHEMA Customer, SCHEMA Consumer will be made up of a number of separate but deeply integrated modules that address different parts of the challenge of building an organisation’s framework for Consumer Centricity.
The first SCHEMA Consumer modules which will be available are:
- Assessor Benchmarker to build and benchmark an objective and quantified understanding of current capability
- Vision Shaper (Available Now) to define and create alignment behind a vision for what Customer Centricity needs to look like within the organisation
- Value Estimator to put a realistic prediction in place for the performance uplift and financial value of achieving the vision