Customer Value Analysis

Even the simplest, quickest analysis of the distribution of value across the customer base can provide high value insights. Problem areas can be evaluated and initial priorities set that shape everything that follows in planning and executing an effective Customer Management programme or in the day to day management of customers.

The Customer Framework’s (TCF) approach includes a clear and well-proven method to the analysis of customer base value. Where a client already has this type of analysis it is used as part of the early engagement, often in the *SCHEMA Value Estimator* Module. Where they don’t TCF will help extract the data and carry out the analysis or arrange for an analytics provider to support the client to do so.

An alternative fast track approach is to utilise TCF’s own Value Analyser Tool to provide a number of key analyses. It is simple to use, valid across a range of industries and produces easily understood results in a Microsoft Excel spreadsheet format. Some clients have adopted this tool for internal use across multiple business units to ensure consistency of approach and results.