CMAT™ has been operating in a number of evolving versions for over 12 years and has been used over 800 times by organisations from most market categories in over 30 countries. It is owned by Ogilvy Group and operated exclusively by them and The Customer Framework (TCF).
The focus of CMAT remains organisations for which a static model of Customer Management is important to support the monitoring of progress over a number of years. The results of CMAT assessments have also been independently shown to have a high level of correlation with overall business performance.