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The Customer Management Scorecard A best seller which uses findings from CMATTM to explore what really works in customer management |
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Customer Relationship Marketing A ‘easy read’ book exploring all aspects of relationship management |
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Up Close and Personal A best selling ‘must read’ university text exploring all aspects of customer management |
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The Customer Management Scorecard: A Strategic Framework for Benchmarking Performance Against Best Practice Written in 2000, this book is remains popular and is a classic reference bridging the academic and practical worlds |