Our books

Customer Management Scorecard: Managing CRM for Profit

The Customer Management Scorecard
A best seller which uses findings from CMATTM to explore what really works in customer management

Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action)

Customer Relationship Marketing
A ‘easy read’ book exploring all aspects of relationship management

Up Close and Personal?: Customer Relationship Marketing at Work: Customer Relationship Marketing @ Work

Up Close and Personal
A best selling ‘must read’ university text exploring all aspects of customer management

The Customer Management Scorecard: A Strategic Framework for Benchmarking Performance Against Best Practice

The Customer Management Scorecard: A Strategic Framework for Benchmarking Performance Against Best Practice
Written in 2000, this book is remains popular and is a classic reference bridging the academic and practical worlds

Person or Persona?
What should be at the centre of a Social Business’s Relationship Management Database

Real time, on demand places demands on functional alignment in businesses

Change management; Gaining Support from Leaders

Very good points...'Always-on' Marketing vs. Traditional Mktg Model: What is it and how do we do it? http://t.co/1IZCcKxsse
What do you think? Understand, engage, deliver: Which is most critical for customer retention? http://t.co/0bP0xT5RfV
SMART DATA at the core!....some great ideas here from Leonhard: A Futurist Looks at the Future of Mktg @HarvardBiz http://t.co/qxN20fFUJK

Speaking events

Andy Green is speaking at America Empresarial’s 'Relational Marketing and... more...

Social Maturity Research Study

What do we mean by 'socially mature' and how does your organisation compare to... more...

Interesting Links

© The Customer Framework 2013