In the late 1960s Peter Drucker wrote about the term ‘knowledge workers’ to express the trend that he correctly predicted about knowledge being the key to competitive differentiation in the future. That reality is here with converging product quality and specifications, distribution channels and pricing making differentiation difficult for many. The brand, customer experience, business agility and knowledge can be the difference between success and failure.
The Customer Framework (TCF) believes passionately that capturing, processing and communicating knowledge needs to be at the core of our client engagements and a key part of the contribution we make to the business communities in which we work. We invest significantly in this passion and have built a reputation for being an ‘open’ organisation that relishes sharing what it knows and what it thinks. There are four main elements to this investment:
- Our own Knowledge Base built from ‘nuggets’ that we have researched, uncovered for ourselves or been told by a wide range of contributors.
- Books that our directors and associates have authored, co-authored or made contributions to, some of which are acknowledged as classic reference items and are widely used in academic institutions.
- Articles and Papers that we either publish ourselves or contribute to industry journals, magazines or content communities.
- Our Blog where we share our developing thoughts and ideas to gain the input from others that makes so much of our output uniquely collaborative in its nature.