Customer Horizons Event

The Customer Framework hosted the latest Customer Horizons event in in January in London, where ‘relevance and personalisation’ was examined in detail for one leading sector, Media and Publishing.  Areas covered were: What do customers and consumers expect, what are …

The changing role of Cookies

The changing role of CookiesA dark art?

In the world of relevant, personalised, data-driven marketing, cookies play a critical role in serving the right content to the right consumer, at the right time, in the right context.   But as SCHEMA® benchmarking shows, often …

Recent public presentations

On 10th November, Nick Broomfield, TCF Director, spoke at the Adobe client conference in Amsterdam about Precision Marketing in Consumer markets.

On 20 October, Peter Kirk, Senior Consultant and Head of Media practice, spoke at the Data IQ Summit

PRESS RELEASE 12 May2016: TCF announce strategic partnership with Data IQ

Release date 12 May 2016:  “The Customer Framework (TCF), the leading data-driven marketing consultancy, is delighted to announce a strategic partnership with DataIQ , the award winning community of data professionals.  Both companies are committed to helping organisations use data

Podcast: Data and Technology in Customer Management 2016-2020

dataReview2Thanks to those of you who attended the Clustre* breakfast session on 30 November.  For those who didn’t make it, Neil Woodcock and Andy Green discussed headline findings from The Customer Framework’s major research programme entitled ‘Data and Technology in …

Managing your employee experience drives profit growth

RoundelShadowFeatured in the February issue of The Customer Experience Magazine, Julian Measey talks about “Managing your employee experience to drive profit”.

Here at The Customer Framework we share a deep passion for helping organisations unlock growth and increase profitability by

SCHEMA Customer Strategy Infographic

The newly announced Infographic Output option provides a really powerful way of summarising the insights and conclusions of a SCHEMA® Customer Centricity engagement. It also delivers a stand-alone illustration of the rationale and objectives of the strategy in a …