The Customer Framework (TCF) specialises in helping large organisations deliver profitable business growth by transforming their data-driven Marketing to take advantage of an ‘always-on’, super-connected world. We are a technology and agency agnostic consultancy.

What Do We Do?

Build capabilities required to deliver profitable customer experience.

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Why Are We Relevant?

Revolution not evolution in the way organisations, and customers engage.

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So How Do We Do It?

Winning hearts and minds and delivering value.

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What Are The Benefits?

Better acquisition, retention, value development and/or lower costs.

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Why Are We Unique?

Our people, our IP, and the relationships we make.

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Who Do We Do It For?

Large and complex organisations all around the world.

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Data and IT in Customer Management 2016- 2020 Research

One of the world’s largest studies contains detailed responses from 300 large organisations across the world about their ambitions for the use of data and IT in engaging customers, where they are now, and the major barriers they face.
Fascinating insights.

For a copy of the report on your sector, please email us.


RT @TheDataIQ: "Tools are just tools - they require skilled human users" Kjersten Moody @Unilever #DataIQFuture https://t.co/pBWdziHb2t
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